We build tools for independent creators — and we don't build until we've done the research.
Most tools built for creators start from an assumption about what creators need. We start from conversations. Before anything gets designed at Perpetual Press, we sit down with the people who'd actually use it and study how their businesses really run — what takes the time, what's working, what isn't, and what they'd never hand over to anyone.
We publish our questions while we research, and we share the full findings with every creator who takes part. The research is the work; whatever we build afterward has to earn its way out of it.
How food & travel newsletter creators run their businesses. Around twenty interviews, twenty minutes each, nothing for sale.
If you've received an email from us, it came from a real person who reads your newsletter — not from a list or a sequence.
Curious, or want in on the research?
Write to juned.jabbar@perpetualpress.io — I answer everything myself.